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A Note on the impact on sales from introducing healthy labeled meals on the lunch menu

Publikation: Working paperForskning

Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.
OriginalsprogEngelsk
Udgivelses stedLund
UdgiverDepartment of Economics, Lund University
Antal sider10
StatusUdgivet - 2012
NavnWorking Paper Department of Economics, Lund University
Nummer2012:30

ID: 51624738