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Academic detailing has no effect on prescribing of astma medication in Danish general practice: A 3-year randomized controlled trial with 12-monthly follow-ups

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningfagfællebedømt

Background. Educational outreach visits, particularly when combined with social marketing, appear to be a promising approach to modifying health professional behaviour, especially prescribing. Results from previous studies have shown a varying effect. Objective. The purpose of the study is to examine the effect of academic detailing as a method of implementing a clinical guideline in general practice. Methods. A cluster randomized, controlled, blinded study was carried out of the effect of an academic detail visit compared with postal distribution of a guideline for prescribing asthma medication. Half the practices in a Danish county with 100 practices were visited once. The outcome measure was routinely collected data from all Danish pharmacies on the sales of asthma medication. Data were collected monthly for 2 years before to 1 year after the intervention. Results. There was no effect on the pattern of prescription of asthma medicines following the visit, neither immediately nor long term. Conclusion. We found no effect of academic detailing as a single intervention.

OriginalsprogEngelsk
TidsskriftFamily Practice
Vol/bind21
Udgave nummer3
Sider (fra-til)248-253
Antal sider6
ISSN0263-2136
DOI
StatusUdgivet - 1 jun. 2004

ID: 231900460