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Reach for the sky: The sky as sensoric imagery in the digital age

Publikation: AndetUdgivelser på nettet - Net-publikationForskningfagfællebedømt

The sky is the perfect metaphor for life. The sky changes colors, shapes and surfaces, then returns quietly but is no longer the same. Everything changes constantly and irreversibly. So does the digital system, but at the same time it is unchanged with connotations like height, excellence and godlike - like the sky. For both reasons the digital systems, platforms and companies can use the sky as an important part of their sensoric imagery, which makes up the brand. The symbolic unity with sky is strong and very imaginative and has great power.
OriginalsprogEngelsk
Publikationsdato6 dec. 2019
UdgiverSensoric Image Science
Antal sider12
StatusUdgivet - 6 dec. 2019

Bibliografisk note

Artiklen er lagt på Sensoric Image Science page. Se venligst link ovenfor. Udkommer på Palgrave MacMillan og Upress.

    Forskningsområder

  • Det Humanistiske Fakultet - sky, image, imagery, sensoric, senses, Skype, iCloud, cloud, infinite, brand, branding, metaphor, symbol, digital age, digital, aethetics

ID: 231410954