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The Digital Architectures of Social Media

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Standard

The Digital Architectures of Social Media. / Bossetta, Michael.

I: Journalism and Mass Communication Quarterly, Bind 95, Nr. 2, 01.06.2018, s. 471-496.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningfagfællebedømt

Harvard

Bossetta, M 2018, 'The Digital Architectures of Social Media', Journalism and Mass Communication Quarterly, bind 95, nr. 2, s. 471-496. https://doi.org/10.1177/1077699018763307

APA

Bossetta, M. (2018). The Digital Architectures of Social Media. Journalism and Mass Communication Quarterly, 95(2), 471-496. https://doi.org/10.1177/1077699018763307

Vancouver

Bossetta M. The Digital Architectures of Social Media. Journalism and Mass Communication Quarterly. 2018 jun 1;95(2):471-496. https://doi.org/10.1177/1077699018763307

Author

Bossetta, Michael. / The Digital Architectures of Social Media. I: Journalism and Mass Communication Quarterly. 2018 ; Bind 95, Nr. 2. s. 471-496.

Bibtex

@article{38ec7c51c55d490280665b3149619644,
title = "The Digital Architectures of Social Media",
abstract = "The present study argues that political communication on social media is mediated by a platform’s digital architecture – the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. elections as a case, interviews with three Republican digital strategists are complimented with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.",
keywords = "Faculty of Social Sciences, political communication, affordances, primaries, digital marketing",
author = "Michael Bossetta",
year = "2018",
month = "6",
day = "1",
doi = "10.1177/1077699018763307",
language = "English",
volume = "95",
pages = "471--496",
journal = "Journalism and Mass Communication Quarterly",
issn = "1077-6990",
publisher = "Association for Education in Journalism and Mass Communication",
number = "2",

}

RIS

TY - JOUR

T1 - The Digital Architectures of Social Media

AU - Bossetta, Michael

PY - 2018/6/1

Y1 - 2018/6/1

N2 - The present study argues that political communication on social media is mediated by a platform’s digital architecture – the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. elections as a case, interviews with three Republican digital strategists are complimented with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.

AB - The present study argues that political communication on social media is mediated by a platform’s digital architecture – the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. elections as a case, interviews with three Republican digital strategists are complimented with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.

KW - Faculty of Social Sciences

KW - political communication

KW - affordances

KW - primaries

KW - digital marketing

U2 - 10.1177/1077699018763307

DO - 10.1177/1077699018763307

M3 - Journal article

VL - 95

SP - 471

EP - 496

JO - Journalism and Mass Communication Quarterly

JF - Journalism and Mass Communication Quarterly

SN - 1077-6990

IS - 2

ER -

ID: 194392176