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The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningfagfællebedømt

The present study argues that political communication on social media is mediated by a platform’s digital architecture – the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. elections as a case, interviews with three Republican digital strategists are complimented with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.
OriginalsprogEngelsk
TidsskriftJournalism and Mass Communication Quarterly
Vol/bind95
Tidsskriftsnummer2
Sider (fra-til)471-496
Antal sider24
ISSN1077-6990
DOI
StatusUdgivet - 1 jun. 2018

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