Forskning ved Københavns Universitet - Københavns Universitet

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The European Public on Social Media: An Analysis of Facebook Interactions

Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandlingForskning

  • Ancuta-Gabriela Tarta
This study explorers the European public on social media by discussing the case of communicative interactions taking place on the official Facebook page of the European Parliament. Based on the theoretical framework conceptualizing the public and the public sphere on social network sites, the study examines the European social media public from two perspectives. The first is a top-down, institutional perspective of European Parliament, based on a case-study approach to the way this European institution constructs and addresses the public through its social media communication. The second is a bottom-up perspective of the public of social media users, informed by a content analysis of Facebook comments and a discourse analysis of live chat interactions with Members of the European Parliament.
Results confirm a discursive potential of the Facebook public of users. In the case of the Facebook comment threads, the public appears primarily in its capacity to critically respond to the discussion topic. In the setting of live chat sessions, the public is primarily interrogative towards politicians. At the institutional level, the public is acknowledged as a responsive public that should be listened to, and is also provoked to respond. However, due to the lack of reaction from the politicians’ side, it remains primarily an addressee in the dissemination of content about the European Parliament activities, while its response is largely ignored by the institution. Results also suggest that the European social media public does not simply emerge on Facebook, but requires a pre-defined setting and stimulation from the institutional level of the European Parliament to come into being. Furthermore, even within the same organized communication context of the EP Facebook page, different settings (comment section, live chat) allow for different manifestations of the social media public. These conclusions support the general hypothesis that the public is context-sensitive.
OriginalsprogEngelsk
ForlagDet Humanistiske Fakultet, Københavns Universitet
Antal sider205
StatusUdgivet - jun. 2014

Note vedr. afhandling

Forsvaret 25. juni 2014

ID: 122495970