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Understand after Like, viewer’s delight: A fNIRS study of order effect in combined hedonic and cognitive appraisal of art

Publikation: KonferencebidragPaperForskningfagfællebedømt

  • Matthew John Pelowski
Thirty-two subjects evaluated paintings in a two-part task in which half first evaluated for understanding followed by liking and the other half had question order reversed. Brain activity was recorded via functional Near Infrared Spectroscopy. Artwork appraisal showed no judgment interrelation or order effect, with first appraisals having no impact on subsequent judgment. However, subjects who began first with evaluation for liking followed by understanding, and who came to incongruent combinations of assessments, showed higher activation in left medial prefrontal cortex, functionally associated with attention/self-related assessment and integration of hedonic and informational elements. Findings provide tentative support for a hedonic-driven order effect, raise important implications regarding biological connection between liking/understanding and suggest need for further such consideration in appraisal-related research.
OriginalsprogEngelsk
Publikationsdato2014
Antal sider6
StatusUdgivet - 2014
BegivenhedInternational Association of Empirical Aesthetics - Hunter College, New York, USA
Varighed: 22 aug. 201424 aug. 2014

Konference

KonferenceInternational Association of Empirical Aesthetics
LokationHunter College
LandUSA
ByNew York
Periode22/08/201424/08/2014

ID: 125739148